Tuesday, 26 April 2011

How did you use media technologies in the construction, research, planning and evaluation stages?

As last year my blog was too text heavy, for my evaluation this year I have decided to use a range different medias, in order to make it more creative and appealing.

To answer this section of the evaluation, we decided to film our group discussion and also included individual piece to cameras, to discuss our own roles within creating our horror trailer.

However, one of the major limitations of using blogger was that I was only able to upload videos 100MB, and therefore I had to reduce the size of our video, to upload it. This means we have had to compromise the quality of our video.

What have you learnt from audience feedback?

Audience feedback is a necessity for any film producer, as it is a key way to gather opinions from your target audience, in order to maximise profits. Based on our initial research, we found that the most popular age group to view a horror film was 15 – 25 year olds, and therefore decided that this would be our target audience. We created a questionnaire before starting our project as this would allow us to appeal to our audience, as we could include things that they wanted to see.

Once our film was completed, we created a hybrid questionnaire and handed it out to a large sample of our target audience during the screening of our trailer, as we felt it would largely benefit us to gather feedback from our audience. We decided on this specific type of questionnaire as responses would not be too structured, yet the data would still be reasonably easy for us to handle.

Questionnaire & Results

We also held a screening for our trailer, and filmed some of the responses:

I feel that audience feedback has been very beneficial to us, as it has allowed us to gather feedback from our target audience. This has also helped us in the evaluation stages as we have been able to discuss how successful our project has been. It has also allowed us to change anything which our target audience were not particularly impressed with.

How effective is the combination of your main project and ancillary tasks?

Annotated ancillary tasks:

In what ways does your media product use, develop or challenge forms and conventions of real media products?