Tuesday, 26 April 2011

What have you learnt from audience feedback?

Audience feedback is a necessity for any film producer, as it is a key way to gather opinions from your target audience, in order to maximise profits. Based on our initial research, we found that the most popular age group to view a horror film was 15 – 25 year olds, and therefore decided that this would be our target audience. We created a questionnaire before starting our project as this would allow us to appeal to our audience, as we could include things that they wanted to see.

Once our film was completed, we created a hybrid questionnaire and handed it out to a large sample of our target audience during the screening of our trailer, as we felt it would largely benefit us to gather feedback from our audience. We decided on this specific type of questionnaire as responses would not be too structured, yet the data would still be reasonably easy for us to handle.

Questionnaire & Results

We also held a screening for our trailer, and filmed some of the responses:

I feel that audience feedback has been very beneficial to us, as it has allowed us to gather feedback from our target audience. This has also helped us in the evaluation stages as we have been able to discuss how successful our project has been. It has also allowed us to change anything which our target audience were not particularly impressed with.

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